Taylor Swift Launches Wonderstruck Fragrance!

Taylor Swift is going around promoting her new fragrance Wonderstruck, which she launched yesterday at the Belk Cool Springs Galleria location on October 28, 2011 in Franklin, Tennessee.

For the occasion, Taylor wore a vintage inspired flared dress had a whimsical chandelier print in colors of black, beige and brown, which she accessorized with black tights and black pumps.

The Wonderstruck commercial features a crystal chandelier - if you've seen the commercial - and that theme is apparently being echoed in her choice of dress for the fragrance's Belk launch. Very clever Ms Taylor!

Swift said she wanted the fragrance to be wearable on a daily basis - one that is apparently versatile and that you don't tire of easily.

As for the fragrance, Taylor says she's talked her men friends out of buying it for themselves. The Grammy-winning country singer says that she designed the fragrance with people of all ages in mind.

Now, I don't know about you, but I'm personally extremely intrigued as to what this new "Wonderstruck" fragrance smells like…

Developed in collaboration with cosmetics company Elizabeth Arden, Wonderstruck was created by Givaudan's perfumer Olivier Gillotin.

Named after the lyrics in her song "Enchanted" which say "I'm wonderstruck, blushing all the way home," Taylor Swift's debut fragrance has been described as a floral scent with sparkling fruity notes on a woodsy background.

Wonderstruck includes top notes of freesia, apple blossom, raspberry, dewberry and green tea; middle notes of vanilla, honeysuckle and white hibiscus with base notes of golden amber, musk, sandalwood and peach.

The bottle itself is a cobalt glass orb with an antiqued gold stopper and golden charms encircling the bottle.

SofiaAmbrosia is an Atlanta Georgia based fashion writer who also enjoys writing about celebrity, health, cuisine, politics, history, art and current affairs.